Google recently released the 2018 ‘Bad Ads Report’. In this year, Google announced the launch of a new Policy Manager for a customised and secure Google Ads ecosystem. They also took down 2.3 billion ads that violated its advertising policies, making it six million bad ads were banned, everyday.
In addition to this, In last year Google cut ties with nearly 734,000 app developers and publishers and around 1 million advertiser accounts, which is about double the previous year’s statistics. Google also said it removed ads that violated its publisher policies in 1.5 million apps and almost 28 million web pages.
About New Policy Manager
In this year, Google has announced the launch of a dedicated new Policy Manager to manage Google Ads. Google will release this Policy Manager in April, which will facilitate ‘well-meaning advertisers’ in launching ‘compliant ads’.
Reportedly, Google will allow the advertisers to appeal the decision in case of rejection of their ad(s). Moreover, they will also provide real-time feedback to the advertisers for potential policy violations to avoid conflicts at later stages.
Scott Spencer (Director of sustainable ads in Google):
“We took down 2.3 billion bad ads in 2018 for violations of both new and existing policies, including nearly 207,000 ads for ticket resellers, over 531,000 ads for bail bonds and approximately 58.8 million phishing ads.”
Almost 74,000 pages for violating Google’s ‘dangerous or derogatory’ content policy were removed, taking down approximately 190,000 ads for policy violations. This policy includes a prohibition on hate speech and protects users, advertisers and publishers from hateful content across platforms.
Accoding to Techtimes blogpost, The new Policy Manager, similar to the AdSense Policy Center, allows users to check if their ads violate any policy and gives tips and recommendations on how to improve ads to ensure policy compliance. Google said it’ll also include features to track appeals history and show account information overview.