Google became the top spot as the most valuable brand in the world.
Brand Finance’s analysts feel that Apple has “over-exploited the goodwill of its customers” and has “repeatedly disillusioned its advocates with tweaks when material changes were expected.” Here the report is talking about the minimal changes introduced on iPhone devices year after year. Furthermore, the report says that “the snaking queues of early adopters have shrunk almost to the point of invisibility,” and that “Apple’s loss has been Google’s gain.” Google has been given a brand value of $109.47 billion (roughly Rs. Rs. 7,36,016 crores), compared to Apple’s $107.141 billion (roughly Rs. 7,20,294 crores).
Google held the world’s most valuable brand title in 2011, and has now regained it back. Most of the credit is gone to its Search business, which largely remains unchallenged, and is the mainstay of its advertising income. The report states that the “ad revenues were up 20 percent in 2016, despite a fall in cost per click, as ad budgets are increasingly directed online. Desktop advertising remains far more lucrative than mobile, despite its prematurely diagnosed decline.